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Showing posts from 2018

What You Need to Know about these marketing aspects that will IMPACT more..

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Addressing the following, ensure a road map for your brand:
Seek to identify new business opportunities and trends (scope)Identify your current business position in the market (Market)Research competitors and identify their strategic objectives (data)Review analytics to understand your target audience (target) Customer touch points can no longer be seen as silo approaches Instead, it must be viewed as an integrated multi-channel approach, both offline and online, working seamlessly.

By looking at customer’s journey in micro-moments, fragment touch points into smaller decision making moments that allow business to identifyopportunities to influence these micro-moments and lead prospects toward brand.
Experiential marketing for the experiential economy   In an evolving and maturing experiential economy, it is essential to move away from a transaction-based marketing strategy and meet target audience’s expectations. success of executing experiential marketing is purely driven on emotiona…

A comprehensive guide to effective and measurable branding strategy( successful Brand and Local Business)

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Quick Guide on successful practice building and more happy customers ( definite guide + in-depth knowledge for success )


we’ve got a whole slew of regional and national Television channels, millions of web sites and hundreds of thousands of Mobile Apps. Whereas in last decade, we had only handful of regional television channels, some radio stations, a few top magazines and a newspaper or two in each demographic. On present day, Digital Marketers have to seamlesslyintegrate a whole new range of skills and capabilities to build brand experiences that guarantee customer engagement. Brand Consideration Use cross-channel audience insights (such as interests and intent, in addition to demographics) to reach people who are aligned to your brand / Local business at their most engaged moments.
Brand Awareness Raise awareness among a broad set of qualified customers across TV and digital — while ensuring quality of reach, maintaining brand safety, and minimizing duplication.
Objectives There is a …

Be a Winner - Setting a WINNING Marketing Strategy Up for Local Business and Brand

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“Your brand is what people say about you when you’re not in the room.”
                                      Jeff Bezos (founder of Amazon) Well-defined, meaningful branding and product offerings drive customer retention, and create customer loyalty. Deep Understanding of industry’s marketing landscape and competition marketing strategy will help develop an effective plan that ensures brand maintains a presence on the same channels as brand's competitors – and adding a competitive edge to brand strategy.

Effective Brand Strategy; What These Mean for Businesses and Brands ?

When priorities shift dynamically, traditionalproduct marketing and brand-level communication in the same old methodology of target audiences, pain points, proof points, key messages. An effective 10 words brand story, or a long narrative about stretching and articulating the brand story while keeping it on brand strategy, whether in a tweet, on a website, or in a social media campaign.
a strong arsenal of tool…

Scale Your Brand / Local Business Faster Than Ever | Best Ingredients for making successful BRAND

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How easy is to create a new dominant brand based on its disruptive nature?

" What are the critical factors that are fueling the rapid scaling of consumer brands in marketplace eco-system? " Ever since digital "ecosystem" emergence, Marketers very well knows that a dominant brand takes years altogether to establish and diversify. Only very recently, They realized that times are rapidly changing and scaling accomplished ' Brand ' quite fast ! Looking for new ideas for your 2018 marketing plan, 
but aren’t sure what to try? or Increase Acquisition & Revenue for Your Brand ?
Talk to best creative Technologist Today )


Brands are speaking to consumers.

Rather than listening to brand communication, consumers have created a sharing economy--sharing their opinions, and speaking out to companies.
Customers drive Brandscalability, not businesses. Amplifying and highlighting positive customer feedback is more effective inbrand building exercises other than pushin…

Why multi-channel digital marketing, is the top priority for brand / Local Business today?

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“ Multi-channel marketing is the implementation of a single strategy across multiple interfaces of engagement, resulting in maximized opportunities for potential customer interaction ”Consistent brand message as well as consistent quality of content, service, and customer experience across all engagement point is the essential factors of your brand success. prospective customers should get a brand familiarity at every turn of the sales funnel to build a trustworthy brand engagement. Today it is viable to engage with low budget allocation yet you can implement multi-channel digital marketing strategies.

The right ingredients for content marketing strategy?

Content marketing is creating, publishing and promoting branded content to engage your target customers through awareness, engagement and loyalty.
Marketing activities become scattered and unfocused when it run without an effective strategy for engagement, be it digital or conventional mediums.

Determine the goals foreffective content…

Leverage Your Content Marketing Strategy and Secure the best Online Visibility in 2018

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Leverage Your Content Marketing Strategy and secure the best Online Visibility.


Marketing starts before there is a product.
Marketing is the homework the company does to figure out what people need and what the company should deliver

Since the emergence of Growth hacking, it has spawned an abundance of myths.
Some of those myths have fueled the objections of misinformed observers, leading to critiques of growth hacking.So to say it is more-than demand generation. However, growth is the responsibility of a true marketer.

Growth hacking addresses marketing goals but it’s not only driven by marketing strategy, but from design to engineering to user engagement. Sustainable growth has to be built on a data-centric strategy that position product / service and user experiences first.
The ability to overlap and push for compelling creatives, measurable ways to accomplish the growth, by blending core deliverables of marketing team and the sales team and the product management team.
How to di…

Beyond what meets the eye | Sustainable Brand Development | Effective Brand Strategy

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Beyond what meets the eye.
Let's observe the Tip of The Ice berg and what is underneath..?
How Visual System is defining the surface of the eco-system?
What is successful brand strategy that define the credentials of Brand?
All these aspects in the context of Digital Content and Marketing by the best mobile strategist

Marketers who understand emerging search trends and optimised ranking delivery, have the advantage in the online digital enabler space.

66% of marketers say, improving SEO and growing their organic presence is their top Digital Marketing priority of 2018.
People are taking search personally and this year, incremental volume of refinement will reshape the whole social media eco-system.
To keep the momentum, Digital Marketing agencies and Marketing Strategists must broaden their Search Engine Optimisation and Broaden UX (user experience) skill set with a focus on linear approach that accelerate the overall user experience. Refined focus on UX (user experience) across t…

EduTECH India | Educational - Technology Fair - India | UILOCATE | Project Listing

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Countdown for Event launch  ( May 2018 Event )

EduTECH Fair 2018 | Educational-Technolog fair | Event | India

Kochi will host the “Education Technolgy Fair 2018. Education Technology Fair event will curate 100+ leading education and technology companies who will present experiential and innovative products and solutions.

Dynamic Web Development  |  Effective Mobile BrandingBRAND SEO  |   BEST BRAND STRATEGY

India's best Citation ToolAdspot


http://uilocate.com/screens-edutechfair



Integrated Customer Experience Strategy will redefine your Brand's Success in 2018

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Organizational Success Starts With An Integrated CustomerExperience Strategy

Organisations / Brands worldwide are investing a great deal of efforts, time and budget into optimising their customer experience. Customer interaction with a business now involves various touch-points in eco-system thrives on Digital Era, hence Customer experience is an emotional concept.

The best way to integrate fruitful customer experience into every facet of the Local Business / Brand's day-to-day operations, business entities should have a strategy with following points,

     (i)   Define customer experience
     (ii)  Map the customer journey
     (iii) Connect the journey with the experience

It is important to define customer experience in measurable terms – as a composite of different variables (touch points) that impact the Brand Strategy. These measurable targets should become a key part of the focus objectivity, such as customer retention.



What sets brand apart ?
Digital disruptions have change…

Do you want your Local Business / Brand to Succeed with an improved Online Visibility ?

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Begin 2018 with this Question, Do you want your Local Business / Brand to succeed ?  following these tech aspects will reward the digital marketing and brand strategy initiatives of your brand, and be a winner. For any Digital Marketing Strategist, the goal is to achieve, maintain engagement and generate high volume traffic to a brand / local business website. This is achieved through securing top position on Search Engine Result Page ( SERP ). The daily challenge to a Digital Strategist is to secure this top spot and undiluted traffic to domain (website) to secure high ranking.
How to make your content be relevant and comprehensive throughout this year? ( you certainly need to consider this aspect, since latest Algorithm is certainly going to impact how the Search Engine Results are presented to each query ?)

Smartphones dominate the search landscape and more and more content browsing is occurring on mobile devices while on the go. In fact, the amount of people using smartphones