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Showing posts from December, 2017

Mobile-First strategy for your Brand and Local Business in 2018

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New year Greetings.

Search is Local and  your business / brand must consider a very focused digital strategy for 2018.
Search engines still dominate local search at 80 percent usage, compared to 48 percent for social networks, having said that your brand should adapt a rewarding Mobile strategy for search engine and social media in-order to achieve a better brand visibility for the mobile first users.
Your website is the center of your digital marketing exercises — the place that all digital mediums converge. And of course, the largest of its traffic sources is generally organic search. ( Micro Moments are more more increasing and Best is considered a more desired search term ie, Best Mobile Strategy in Cochin)

Website SEO (Search Engine Optimisation ) is fundamental to succeeding online for the majority of local businesses. And the same concepts that fuel focused SEO practices help with regular content updation,social promotion, blogs and all other inbound marketing efforts during f…

Get ahead by thinking user-first | Digital Strategy | Retail | B2C | UILOCATE

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Brands must have a digital strategy for adapting content experiences for mobile devices.
The sustainable branding exercise is integral with the exponential use of smart phones and devices, which are at the center of our day to day life, Each day, 68% of smartphone users check their mobile devices within 15 minutes of waking up. People use their mobile phones to catch up with friends and family, social media updation, skim a news article, or watch a video.
This present us the amazing possibility of Micro-Moments in Digitaleco-system.
3 in 4 smartphone owners turn to mobile search first to address their immediate needs, resulting in rising expectations for "right now" terms which resulted in "Near me"
searches grew more than 130%YoY.
76% of people who search on their smartphones for something nearby, visit a local business within a day.
17% of consumers used a social network content when looking for information about local businesses ( Google Local Business and Bing P…

Engage with Growth Hackers Team @UILOCATE

Measurement strategy - Travel | UILOCATE | KOCHI, KERALA, INDIA.

Travelers strong desire for memorable experiences and deeper engagement are growing day by day.
Sixty-nine percent of travelers are more loyal to a travel company that personalizes their experiences online and offline.
To deliver a cohesive experience across multiple channels and media, marketers need to think out of the box.

Know the role that mobile plays in a customer’s journey

an increase of 9% in completion of online booking by mobile travelers to 2017, resulting in reaching 79%.  The ability to measure how mobile influences the customer journey is critical.
Travel companies that closely measure the impact of mobile and Multi-device engagement will be able to improve their marketing strategies.

Communicate with Best Mobile Strategy team in Cochin

 Redefine mobile action or micro-conversion for your Travel business with UILOCATE

micro-conversions, such as calls, brochure downloads, or email sign-ups, e-newsletter subs…